Your next outsourcing client found you before you knew they were looking!

New Research Reveals: 89% of B2B Buyers Now Use AI in Their Purchasing Process.

The traditional B2B buying process, once driven primarily by sales interactions, analyst reports, and vendor marketing, is now increasingly influenced by AI-powered tools. AI has quietly taken over the first three stages of software outsourcing vendor selection. The firms that understand this new reality are building pipelines that didn’t exist before. 

This shift fundamentally changes how buyers gather information and how sellers must position themselves. AI is not only accelerating research and evaluation but also altering who controls information during the buying process.

For B2B sellers, this transformation introduces both opportunity and risk. Companies that adapt their marketing, sales, and content strategies for AI-assisted buyers can gain visibility and trust early in the decision cycle. Those that do not may become invisible in an AI-mediated buying environment.

Our whitepaper explores how AI is influencing every stage of the B2B buying journey, from early problem discovery to vendor validation, and what organizations must do to remain visible and competitive in this new environment.