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Case Study: SHIFT ASIA’s QA Solution to transform eCommerce quality processes for success

Case Study: SHIFT ASIA’s QA Solution to transform eCommerce quality processes for success

A specialized eCommerce development agency operating in Japan and Vietnam faced significant challenges in maintaining the quality of its systems and services. Its unstructured quality assurance processes resulted in recurring defects, delays, and dissatisfied end clients, which led to the loss of important accounts and strained project timelines. SHIFT ASIA was recommended to address these challenges. By leveraging comprehensive testing, process evaluation, and efficient bug analysis, SHIFT ASIA successfully resolved the client’s pain points, delivering measurable improvements in quality, speed, and client satisfaction.

About the Client

The client is a development agency offering tailored eCommerce solutions for businesses in Japan and Vietnam. They specialize in creating and managing online stores using platforms such as EC-Cube and Shopify. Known for their technical expertise, the agency serves a broad range of clients but struggled with quality issues that impacted their operational efficiency and client relationships.

Client Challenges

The client faced multiple challenges that hindered their operational efficiency and product quality. Their quality processes were undefined, leading to an unstructured verification workflow. This lack of clarity and organization made it difficult to pinpoint the root causes of defects, which frequently surfaced during the acceptance phase of development. Additionally, their documentation was inconsistent and unorganized, further exacerbating misunderstandings and inefficiencies. These issues delayed project timelines and caused a loss of trust with some of their end clients, ultimately impacting their business reputation.

Requirement & Scope

The client required a comprehensive approach focusing on product testing and process evaluation to address these challenges. This included the following key objectives:

  • Perform system testing with a strong emphasis on functional aspects.
  • Evaluate the existing QA processes and documentation.
  • Conduct in-depth bug analysis to identify and resolve recurring defects effectively.
  • Provide recommendations for improving QA processes and overall development quality.

The project aimed to enhance the client’s QA processes, streamline testing workflows, and resolve recurring defects to improve overall product quality and delivery efficiency.

SHIFT ASIA Solutions

SHIFT ASIA implemented a comprehensive solution designed to resolve the client’s specific pain points:

System Testing:

Conducted extensive functional testing, covering multiple system phases. This approach enabled the early detection of defects, reducing risks during the acceptance phase. Ad-hoc testing of critical modules ensured thorough quality coverage.

Process Evaluation:

Identified key gaps and inefficiencies by analyzing historical defect data and reviewing the client’s existing QA practices. This analysis informed the development of a customized testing strategy optimized for effectiveness within the client’s budget.

Bug Analysis:

Carried out root-cause analyses to uncover the origins of recurring defects. Close collaboration with the client’s development team allowed for swift issue resolution and minimized project delays.

SHIFT ASIA Approach

SHIFT ASIA adopted a shift-left testing strategy, enabling defects to be identified earlier in the development cycle. The team tailored test designs to the client’s unique eCommerce frameworks and ensured testing activities aligned seamlessly with the development process. Regular communication with the client’s project director, communicator, and developers ensured clear workflows and quick turnaround times for defect fixes.

We maintained a collaborative environment to ensure alignment between both teams, driving efficiency and accuracy throughout the project.

Technologies and tools

  • E-commerce Platforms: EC-Cube, Shopify
  • QA Tools: Redmine (integrated with CAT system)

These tools facilitated detailed defect tracking, efficient communication, and streamlined testing workflows.

Results and Achievements

SHIFT ASIA’s solutions delivered measurable improvements in the client’s QA processes and outcomes:

  • Increased Issue Detection: The number of identified defects rose by 400% through rigorous functional and ad-hoc testing.
  • Accelerated Testing Cycle: Testing timelines were reduced from six weeks to three weeks, cutting project delivery times in half.
  • Improved Client Feedback: Enhanced cross-device performance and production quality received positive responses from the client’s end-users.
  • Streamlined Bug Fixing: Root causes of defects were addressed quickly, minimizing rework and delays.
  • Enhanced QA Practices: SHIFT ASIA recommended a shift-left approach with targeted testing techniques to ensure long-term quality improvements.

Service Highlights

SHIFT ASIA’s expertise and tailored approach were instrumental in achieving the project’s objectives. Key highlights of their services include:

  • Customized Test Designs: Testing strategies were tailored to align with the client’s frameworks and requirements.
  • Responsive Communication: Seamless interaction with client teams in multiple languages (Japanese, English, Vietnamese) ensured smooth collaboration.
  • Comprehensive Reporting: Detailed and actionable bug reports were provided through Redmine integrated with our CAT system.
  • Document Inspection: Discrepancies between product documentation and actual implementation were identified and resolved, improving consistency.

Why SHIFT ASIA?

SHIFT ASIA was chosen for its reputation, well-structured proposal, and ability to communicate effectively across teams and regions. Its expertise in diagnosing and resolving quality challenges quickly, combined with its tailored solutions, made it the ideal partner for this project.

By delivering measurable improvements in quality, efficiency, and client satisfaction, SHIFT ASIA resolved the agency’s current challenges and set a strong foundation for ongoing success.

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